design brief

Creative Brief

Business Name *

Email *

Vision for your business *

About your Market: (Potential Size- nationwide, male, female, children, age groups, who are the main influencers, approximate income, brief description) *

Your Goals: (Business goals- market share, sales, visibility/mindshare etc): *

Business Purpose: *

What is your project and what do you want to achieve at the end of this project? *

Who is the audience for this? *

What is your core message or unique selling point? *

What is your desired tone? (serious, down to earth, fun, etc... *

How will the audience benefit from what you are selling? *

Who are your competitors? *

What charateristics define your business? What are your services and abilities? *

What are the benefits of working with you? *

What are the emotional benefits for your customers? (they will fall in love with our coffee...) *

What will be the essential nature and character of your brand (if known): *

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