It’s not hard to do, think about the following:
Where is your business currently, what are the strengths and weaknesses?
What about your competitors, who are they, what are their strengths and weaknesses?
How can you use their weaknesses to your advantage? What opportunities are there for you?
How do you represent yourself in the marketplace?
How is it different to how your competitors represent themselves?
What are your competitors doing to retain their customers and attract new ones?
What opportunities can you create here by making the most of their weaknesses?
I’ll guarantee that your competitors have lots of weaknesses and all you have to do is take these weaknesses and create opportunities for your company to rise above the competition. You need your company to be the most attractive and appealing in the eyes of your potential customer, how can you do this?
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