If your business was at the level you would like it to be at, what turnover what you want?

• Calculate how much your average customer spends?
• Divide the turnover amount by the above figure
• And from here work out how many clients you need per year, per month and per week.

From here you need to plan exactly how you will find these customers

• Who are your target customers?
• What appeals to them?
• Who are you?
• What makes you different?
• What do you stand for?
• Do you have a distinct identity and what is it?
• How do your customers see you?
• How do you want them to see you?
• How do you want them to react to your products and services?
• What is your budget?
• What could you use to market to your customers?
• What’s most appropriate to your target customers and to your company?
• How will you measure any marketing you do?