Since starting your company you have probably refreshed your business model a few times, created new products/services realigned yourselves with the market and maybe you’ve become a higher quality service/product or more cost efficient. Whatever changes you’ve been through does your image still reflect your growth and where you are now? When considering your current image ask yourself the following questions to determine if the image still reflects your answers:

What does your company do?

Where is the company positioned in the market?

Who is your current market?

What sets your company apart from the competition?

What are your company values?

What is your vision for the future?