Business Name:

Email:

What Industry are you going into:

What will your company do (eg; we will be a medium sized construction company, building residential buildings in the central North Island, we have 7 staff...):

Where do you want your company to be positioned in the market (eg; we will cater for the middle market, people who are looking to build their first homes or small retirement homes will be our biggest customers):

Who will be your target market (eg: We want to target couples from 30-60 years old who earn an average anual income of $100,000.00...):

What will your customers want? (eg: A new warm low maintenance house, quality materials, trained professionals...)

What are the features & benefits of your product and working with you? (eg; We will have a weather tightness guarantee, we will guarantee our deadlines, we will carry out a lot of the organising that other builders don't do to make the process really easy for our clients...)

What will set your company apart from the competition, what will make you unique (eg; We will have no hidden costs, we will offer a 10 year guarantee, all of our builders will be Certified Builders...):

Who is your competition going to be and if you could how would you like to be better than them (eg; We will compete with a large nationwide franchise and one other small firm, we'd like to be the first point of call, that people call us first...):

What is your vision for the business (eg; We see ourselves increasing our staff by 10, moving our office where we have street frontage, and getting 10 referrals per month as we want to be the most attractive option for building houses we want to increase our average sale to $... all in the next 5 years):

What are your values (eg; we value loyalty and committment, integrity and honesty, timeliness, looking after the environment...):

Who is your ideal customer (eg; Our Ideal customers are those who buy our houses with passion, they really want one of our houses, they love our houses and won't go anywhere else, they never complain or make our lives hard, they have us build houses for them again and again and they give us a lot of referrals...) :