Business Name:
Email:
What Industry are you in:
What does your company do (eg; we are a medium sized construction company, building residential buildings in the central North Island, we have 7 staff...) :
Where do you think your company is positioned in the market now (eg; we cater for the middle market, people who are looking to build their first homes or small retirement homes are our biggest customers):
Who is your target market (eg: We target couples from 30-60 years old who earn an average annual income of $100,000.00...):
What do your customers want? (eg: A new warm low maintenance house, quality materials, trained professionals...)
What are the features & benefits of your product and working with you? (eg; We have a weather tightness guarantee, we guarantee our deadlines, we carry out a lot of the organising that other builders don't do to make the process really easy for our clients...)
What sets your company apart from the competition, what makes you unique (eg; We have no hidden costs, we offer a 10 year guarantee, all of our builders are Certified Builders...):
Who is your competition now and if you could how would you like to be better than them (eg; We compete with a large nationwide franchise and one other small firm, we'd like to be the first point of call, that people call us first...):
What is your vision for the business (eg; We see ourselves increasing our staff by 10, moving our office where we have street frontage, and getting 10 referrals per month as we want to be the most attractive option for building houses we want to increase our average sale to $... all in the next 5 years):
What are your values (eg; we value loyalty and committment, integrity and honesty, timeliness, looking after the environment...):
Who is your ideal customer (eg; Our Ideal customers are those who buy our houses with passion, they really want one of our houses, they love our houses and won't go anywhere else, they never complain or make our lives hard, they have us build houses for them again and again and they give us a lot of referrals...) :
What branding and marketing materials do you have now (eg; we have a logo, business card, letterhead and a brochure about us...):
What are you doing to market your business now (eg; we run an ongoing ad in our weekly paper with a picture of our latest house, we send out a newsletter in the post every 3 months, we have a website that isn't updated very often...):
What marketing has worked and is working for your business, how do you monitor it (eg; We have had phone enquiries after a promotion about an award we won was in the weekly paper, we sometimes get enquiries from our website, we have a few referrals, we monitor it by asking people how they found out about us...):
What is your website, leave blank if you don't have one:
How many enquiries per week do you get from your website:
Do you know how many people visit your website:
do you know how they came to be on your website:
