Not only do you have to be better than you your competitors you have to look better than your competitors and when you examine your competition it’s actually not that hard to be better than them! Start by collecting all the information you can about your main competition then answer the following questions to work out where you are and where they are and how you can be and look better than them:

Where is your business currently, what are the strengths and weaknesses?

What about your competitors, who are they, what are their strengths and weaknesses?

How can you use their weaknesses to your advantage? What opportunities are there for you?

How do you represent yourself in the marketplace?

How is it different to how your competitors represent themselves?

What are your competitors doing to retain their customers and attract new ones?

What opportunities can you create here by making the most of their weaknesses?

I’ll guarantee that your competitors have lots of weaknesses all you have to is take these weaknesses and create opportunities for your company to rise above the competition. You need your company to be the most attractive and appealing in the eyes of your potential customer, how can you do this?