Branding secrets... Create value, have a brand proposition First create value in your business, what can you offer that no-one else does? What extraordinary point of difference do you or can offer? And have that promise in your brand... Know who you are and your direction Be unique in your story and personality Connect with targets (With new media, there are many ways to do this) Give great experience Be loud, be distinct! Give a promise Position yourself (USP/core message/tone) Show what you stand for, don't be afraid Differentiators Benefits - what are they?