Ever wondered if you should take that magazine advertising space or what you should put on Facebook, here I have compiled a list of ideas...
See if you can use Facebook to upload an image of some of your work that you can tag a customer into - it could be a product they are purchasing from you, then tag that person into the photo, they then make a comment or Like the photo, and creates a lot of interest among your customer's friends and family, therefore a lot of Likes, comments and awareness for you.
Hosting events is getting potential customers into your business and creates interest about what it is you do, send out an email invitation, have an interesting speaker, put on some nibbles and wine and chat.
Make sure your site is optimised to be found on Google, but also try adwords to see what sort of response you get, adwords allows you to see exactly what ads and keywords work directly to what sort of results you want from it. You can connect this directly to Google analytics to see what pages were visited, for how long, where the visitors were from and much more.
A regular small directory ad in a community paper for a local 'trade' type business especially if there is not much competition in that locality.
Do you have beautiful images you can use to create interest on Pinterest? Perhaps your product in a striking photograph or can you use related images, for example if you are an interior designer could you use Pinterest to collect images of beautiful interiors using Pinterest as an ideas board for potential clients.
If you're customers are using Twitter then try using Twitter to tweet your expertise, male sure your page is set up professionally, you are able to design your page to be consitent with your website, etc.
If there are businesses your customers use as well as your type of business could you partner with them and give them a voucher for your business as a gift from them to their customers.
Is your website home page visually simple to use, do your customers see straight away what you want them to look at for example... 'see our work', 'read what our customers say about us' and 'get a quote or ask a question'.
If there is business owner you want to connect with, try starting that connection with LinkedIn.
Set up a blog to start creating content online, it is great for SEO.
And if you are unsure what is working, why not try putting a box on your website contact form - 'how did you hear about us?' and using Google analytics gives you a good idea where visitors are coming from, whether they come organically or from another site or directly. This should give you an idea of whether that dreaded Yellow pages or magazine ad is actually working and whether you should continue with it next year