In a noisy digital world and the force of social media you may be wondering if email newsletters are still worthwhile. Whether you send out a regular email newsletter already or are thinking about it sending a brief regular email newsletter in your marketing mix alongside your social media marketing is still worth doing. And using a free platform like Mailchimp means you can measure the opens and clicks, set up a sign-up form on your own website to build your database and even divide your database into groups for what you want to send to them.
Mailchimp is a very easy to use platform and makes sending out email newsletters a pleasure. If you’re thinking about changing over to something more simple or setting up a new newsletter then feel free to chat to me about what you could include for your audience, training to set it up and send yourself or send on your behalf options and design to make it eye catching.