If you dread Mondays and feel like your business is more draining that life giving then you may have lost focus on what it is you want to be doing, on who you want to work with and on connecting with them.
Now could be the perfect time for you to take stock and figure out exactly what you love doing, this could mean a change in direction for your business which should be exciting. It could mean you realise you're actually wanting to target a whole different audience and provide a range of different products and connecting with them should be different also.
By figuring these out makes for a simple straightforward marketing. Knowing exactly who you want to work with makes connecting with them that much easier and when you know exactly what you're doing on your marketing day-to-day, month-to-month saves you time, keeps you motivated and excited.
For me being in business from before my boys were born and throughout their little lives to date has been mostly very fulfilling, I have a creative outlet and a way to stimulate my sometimes exhausted mind as well as bringing in some more income for our little family. It means I get to spend time with them and also give them good memories of their childhood like going to the park, making Lego together, baking, going to the library and seeing what they're up to at Kindergarten. We have fun and sometimes during the day (but mostly at night) Mummy has work time which means they do an activity together by themselves for a while or watch a DVD (keeping screentime to a minimum of course : )
To be able to stay home and nurture your children and still have a creative outlet while bringing in that extra income I think is much more successful when you:
Design is the end result of collecting the thoughts and ideas in your head and turning them into a visual presentation filled with personality.
It gives you confidence and clarity to show up in the world, claim your space and share your genius and (along with a few other key areas) is what sets you apart from anyone else!
With most of the best online tools for your business freely available we can offer you one on one training on how to set these up and how to use them either on person on your device or via email.
Getting an email newsletter set up for you with design to match your brand and training to enable you to send out regular emails yourself, plus get a sign up form on your website to build your database
Getting Google Analytics on your website and learning how to find out who is visiting your site, how loing they are staying, where they are from and where they came from to get to your site as well as a lot of very details statistics to enable you to know if your website is workgin to it’s full capacity
Find out how to write for Google, how to set up your website pages to get on page one of Google and the tools to help speed up the process
If you're begrudgingly seeing the need to set up social media pages for your business and need some help to set them up, how to use them, how to make the most of them and what not to do, also which ones are a right fit for your business.
Adwords: Given Google can take a while to get on page 1, get on page 1 instantly with Adwords, we can show you how to set Adwords up, write some ads and set a budget and schedule. Get $75 Adwords credit when you spend $25 on your first Adwords campaign.
In a noisy digital world and the force of social media you may be wondering if email newsletters are still worthwhile. Whether you send out a regular email newsletter already or are thinking about it sending a brief regular email newsletter in your marketing mix alongside your social media marketing is still worth doing. And using a free platform like Mailchimp means you can measure the opens and clicks, set up a sign-up form on your own website to build your database and even divide your database into groups for what you want to send to them.
Mailchimp is a very easy to use platform and makes sending out email newsletters a pleasure. If you’re thinking about changing over to something more simple or setting up a new newsletter then feel free to chat to me about what you could include for your audience, training to set it up and send yourself or send on your behalf options and design to make it eye catching.
If you’re thinking about your website and wondering if it is working to full capacity then it might be worth having a chat to see what if anything needs changing. I now offer a range of tools for you to make sure your site is working for your business…
Are you getting found online for what you want to be? Are you on page one of Google for your industry and location? If not there’s a good possibility you could be. If you think you might be missing out because your site isn’t optimised for the right phrases anymore then just be in touch, I have some options for you.
Have you looked at the new website? There are now a range of training options available for you.
- use eye catching photos and put your logo on them
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