What a full on time it has been lately! I have met, worked with and am working with some of Palmy’s up and coming and most exciting businesses, it’s been incredibly exciting to meet the people behind these business and see what amazing talent they have and it’s been so rewarding to be able to help them brand their products and get them into the marketplace.

Recently I was involved in a high impact growth programme by New Zealand Trade and Enterprise. It was an unbelievable experience and I am integrating a lot of really exciting stuff into Brandits which you will see in the next little while.







Brandits is all about making your business stand out from your competition, for most of us we follow what our competition does therefore we do not stand out one single bit!

Brands we all know and that stand out are ones like 42 Below, Virgin Atlantic, Mike Pero Mortgages, Michael Hill, Jockey, The Mad Butcher, Tony’s Tyres, Tui and Pak’n’Save. These brands do so well because the people behind them know who they are and what they’re all about as a business.

Think big. Imagine if your business brand could stand out like these brands do.

These brands do the following, how can you do the same?

• tell us where they stand
• create emotional relationships with us
• are intense in their actions
• are highly intrusive, noisy and we can’t help but notice them

When you think about Virgin you expect something from them when you go on their flights and you do, you get what you want when you want it. Two factors this brand carries are:

• Self belief
• Product/service performance

When thinking about your own identity, look at:

• What drives your company, what are your core beliefs, what is your history
• Your first customers – what attracted them to you
• Your competitor’s weaknesses? What positives can you gain from their faults, what can you do differently?

To stand out from your competition start making noise, start doing things and start getting noticed.

Stop following everyone else’s rules and change them in the way you represent yourselves, the different mediums you use to market yourselves and the product experience. Get away from the same old stuff and be visible!

Then eliminate anything that could dilute your identity and what product/service you offer, this could mean sacrificing certain markets and offerings and being really targeted in your markets or focused on one area of your offerings. In other words think about where your business is going and stick to what you’re really good at! You must stand out, and this is the key.

Use advertising and publicity as an asset to your business, if your existing plan isn’t working and your customers aren’t listening and looking, then you need a creative idea, something simple, but clever.

Something so good it creates folklore – stories that are told and passed between consumers.

Folklore starts through:

• Bragging rights: the first to discover something their friends don’t know
• Product enthusiasm: coming across a fact that is startlingly impressive
• Aspirational identity: Finding a brand that fits with their ethics or philosophy
• New value: Coming across an activity that has surprised, shocked or entertained them.

Your challenge is to constantly re-new yourself in the consumers mind.

It’s time for your business to move forward by standing out from your competition. You have the talent and the knowledge in your business and Brandits have the ideas, we create awareness, stimulate attraction and promote action!

My advice is to stick to the latter as there is less competition”


Highly, Highly recommended reading:

The 4 hour work week, by Timothy Ferris: This book is all about living the life of your dreams and having the time and money to do it, go out and get it from the Warehouse, your life depends on it!!




This year you’ve probably had some wonderful clients that you’d like to somehow say thank you and make them remember you next time they need what you have to offer, we can get you a wide range of branded items including clothing, pens, calendars, all sorts of gifty things and Christmas cards that are all about your business – remember we are very creative and have the ideas when it comes to this sort of thing!

and www.airboss.co.nz to see what we mean.